In the last decade marketers around the world have been discussing for a sequel of the marketing evolution. The major shifts have gone from Customer-Centric Marketing to Human-Centric Marketing and ultimately it moved to Customers Transforming into whole human beings with Hearts, Minds and Spirits. However, marketing nowadays lies in creating products, services, and company cultures that embrace and reflect Human Values.
Indeed, a lot has happened lately especially in terms of technology advancements. New trends have been emerging such as the “sharing” economy, the “now “economy, omnichannel integration, content marketing, social CRM and many other things. Technology convergence has lead from traditional marketing to digital marketing since in the high-tech world, people ling for high tech touch. For this reason, the more social we are the more we want things that are made just for us supported by big-data analytics where products become more personalized and services personal. Therefore, in the digital economy the key to success is to leverage these paradoxes.
In this transitional era a new marketing approach is required in order to remain competitive in the global market. Organisations and marketers per se should adapt the changing nature of customers paths in the digital economy and guide them through the journey from awareness and ultimately to advocacy.

• Growth, expansion and modernization
• Productivity and profitability, reduces cost and finally enhances skill and knowledge
• Prevents obsolescence
• Helps in developing a problem solving attitude
• Gives people awareness of rules and procedures
• Once in a lifetime opportunity to get certified by the ACI
• International certification that is recognized all over the world
• ACI VIP Membership to access online materials, documents
• New skills and knowledge to deal with complex Marketing scenarios
• Sharpen Marketing strategy, planning skills
• Increased pay packet improved career prospects

The training course will be of interest to a wide range of Marketing, PR, Branding, Communications, Sales and Operations professionals. It is of special value to Marketing Managers in firms, businesses, organizations and institutions of all sizes and in all sectors.

Plus anyone who is involved in Marketing, or anticipates being involved in a Marketing field in the future. This program is designed specifically to suit a broad range of professionals.

The American Certification Institute is an US –based apex certification institute. It was founded in the USA in 1999. Headquartered in Lewes, Delaware, USA it has numerous alliance partners in different parts of the world.

These alliance partners represent ACI in their respective countries and conduct ACI programs in collaboration with ACI. ACI has developed several business‐related certification programes and after conducting tests, awards these certifications.

The ACI Certified International Human Resource Professional is a career‐long commitment that shows your peers, your employees and your organization that you have mastered the core HR principles and that you are dedicated to staying current in your profession. To become certified, you must meet stringent professional and educational requirements before taking the exam.

Testimonials

One of the best training I have attended. The training was educative & interactive. Topics treated by Dr. Imeri were all relevant in the modern Project Management. I have learned a lot and would love to attend more of such training.

Robert Lampte, Head of General Services & Procurement, National Investment Bank Ltd.

Dr. Imeri is a great trainer and intelligent, he was able to break every topic down and carried everyone to participate along. I recommend this training to all those who are involved in Project Managers.

Christian Tokoro, Project Manager, African Biofuel and Renewable Energy Company (ABREC)

The training is practical and interactive. It will immediately have direct impact on the job I do and will benefit the organization and myself. It’s a course I advise every Project Manager to undertake.

Douglas Atanga, Senior Mine Planning Engineer, Chirano Gold Mines, a subsidiary of Kinross Gold