CMM Certified Marketing Manager

• Course Overview

  In the last decade marketers around the world have been discussing for a sequel of the marketing evolution.
  The major shifts have gone from Customer-Centric Marketing to Human-Centric Marketing and ultimately it moved to Customers Transforming into whole human beings with Hearts, Minds and Spirits. However, marketing nowadays lies in creating products, services, and company cultures that embrace and reflect Human Values.
  Indeed, a lot has happened lately especially in terms of technology advancements. New trends have been emerging such as the “sharing” economy, the “now “economy, Omni channel integration, content marketing, social CRM and many other things. Technology convergence has lead from traditional marketing to digital marketing since in the high-tech world, people ling for high tech touch. For this reason, the more social we are the more we want things that are made just for us supported by big-data analytics where products become more personalized and services personal. Therefore, in the digital economy the key to success is to leverage these paradoxes.
  In this transitional era a new marketing approach is required in order to remain competitive in the global market. Organizations and marketers per se should adapt the changing nature of customers paths in the digital economy and guide them through the journey from awareness and ultimately to advocacy.

• Benefits of Attending

  • Demonstrate knowledge and understanding of the contemporary Marketing
  • Demonstrate knowledge of Marketing 4.0 in the Digital Economy
  • Understand the relationship between Sales and the other Elements of the Marketing Mix.
  • Comprehend the New Frameworks for Marketing in the Digital Economy & Marketing Productivity
  Metrics
  • Understand the role of Content Marketing and Brand Management and its relationship to other
  Functions
  • Strengthen your Brand for deeper, longer lasting relationships with your customers
  • Apply Omni channel Marketing for Brand Commitment

• Who Should Attend

  The training course will be of interest to a wide range of Marketing, PR, Branding, Communications, Sales and Operations professionals. It is of special value to Marketing Managers in firms, businesses, organizations and institutions of all sizes and in all sectors. Plus anyone who is involved in Marketing, or anticipates being involved in a Marketing field in the future. This program is designed specifically to suit a broad range of professionals.

• Certification Body

  

  ACI, The American Certification Institute, is a premier professional certification institute well-known in the United States and the world. It was founded in the USA in 1999. Its Corporate Headquarters is in Lewes, Delaware, USA and it has numerous alliance partners in the US, China, Dubai, Singapore, Malaysia, Egypt, Mexico, Cameroon, Poland, Jordan, India, Lebanon and other countries. These alliance partners represent ACI in their respective countries and conduct ACI programs in collaboration with ACI. ACI is dedicated to helping train the leaders of tomorrow for personal professional certification.

  ACI provides training, testing, and certification issuance for a number of important business-related programs, and does training for certifications issued by the International Purchasing and Supply Chain Management Institute and other professional institutes in the US. ACI is affiliated with IPSCMI, the International Purchasing and Supply Chain Management Institute.

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